Santhosh Gandhi — In this article, I will be discussing Systems Thinking and its application in Design Thinking. What is a System? A system is a group of elements that are interconnected and interact with each other in which changing one part of the system affects other parts and the whole system, with predictable patterns of behaviour.

Deducing Good UX Design for LLM Technology — When we design for Generative AI, as UX professional we need to be aware of the impact brought by generative AI technology. The foundational principle in UX Design is focusing on the user's needs. User needs will vary according to the domain and goal of the product. But to…

This is a human-written article about User Experience for Artificial Intelligence Technology. — After ChatGPT, Most people in the UX world are more concerned about incorporating AI in UX for optimizing the design process.Initially, even I was excited about AI applications in the UX Design process. But fortunately, I had the opportunity to get my hand dirty working on projects related to exploring…

Santhosh Gandhi — What is Sentiment Analysis?

Santhosh Gandhi — In this article, I will be discussing the Dialectic process in the User Experience of a product. What is Dialectic? Dialectic is a method of reasoning that involves the examination and resolution of opposing ideas or viewpoints. …

Are you struggling to make important decisions? Do you feel overwhelmed by all of the options and unsure of which one to choose? If so, decision analysis could be the solution you’ve been looking for. In this blog post, we’ll demystify decision analysis and explain why it’s such a useful…

Why UX Professionals and Product Managers should be aware of cognitive science? — Cognitive Science is not a new term for professionals from social science backgrounds. But I assume it is definitely a less heard term for UX professionals who transitioned from other fields. The proliferation of UX boot camps and UX certification courses in recent years enabled many talented enthusiastic passionate professionals…

Recently I tried presenting my Insights in Video format. Actually, It’s resonated well with my Stakeholders. So In this article, I will share my experience in it. Before I usually follow these steps 1. Do Transcription of all Recorded Videos. 2. Then Do affinity mapping with transcripts along with notes taken during the session (Affinity mapping is…

Insights for understanding users in a better way to build user-centric products Inferred from Three Academic Theories — The application of any theory always depends on the context. However, I infer these three theories (Acquired Needs Theory, Drive Reduction Theory, and The Investment Model) are very relevant in the discovery phase of product development to understand your users in a better way. I hope it will enhance your…