Future of Data-Driven Decision Making — 1. What is Decision Intelligence? Decision intelligence is both a very new and also a very old discipline. Many of its elements — such as the language of assessing assumptions, using logic to support an argument, the necessity of critical thinking to evaluate a decision, and understanding the impacts of bias — are ancient. Yet…

Are you struggling to make important decisions? Do you feel overwhelmed by all of the options and unsure of which one to choose? If so, decision analysis could be the solution you’ve been looking for. In this blog post, we’ll demystify decision analysis and explain why it’s such a useful…

Why UX Professionals and Product Managers should be aware of cognitive science? — Cognitive Science is not a new term for professionals from social science backgrounds. But I assume it is definitely a less heard term for UX professionals who transitioned from other fields. The proliferation of UX boot camps and UX certification courses in recent years enabled many talented enthusiastic passionate professionals…

Recently I tried presenting my Insights in Video format. Actually, It’s resonated well with my Stakeholders. So In this article, I will share my experience in it. Before I usually follow these steps 1. Do Transcription of all Recorded Videos. 2. Then Do affinity mapping with transcripts along with notes taken during the session (Affinity mapping is…

Insights for understanding users in a better way to build user-centric products Inferred from Three Academic Theories — The application of any theory always depends on the context. However, I infer these three theories (Acquired Needs Theory, Drive Reduction Theory, and The Investment Model) are very relevant in the discovery phase of product development to understand your users in a better way. I hope it will enhance your…

Understanding the collective mental model of your Target User Community is much more important than an individual user's mental model. — 1. What is Collective Intelligence? Collective intelligence (CI) is shared or group intelligence that emerges from the collaboration, collective efforts, and competition of many individuals and appears in consensus decision-making.

Improve your User Experience with Quantitative UX Research — What is Quantitative UX Research? (For Beginners) Quantitative UX research is the research strategy that focuses on quantifying the collection and analysis of numerical data. It can be used to find patterns and averages, make predictions, test causal relationships, and generalize results to wider populations. Why do we need Quantitative…

Enhance your Product with Machine Learning & Design Thinking — In this article, I will be discussing my knowledge of Applied Machine Learning application in Design Thinking. 1. What is Machine Learning? In the traditional programming approach, As a computer programmer will write the rules that tell a computer exactly how to solve a specific problem. And the programmer would think hard about the inputs…

Experience Research in Hollywood & Bollywood! — In this article, I will be sharing my knowledge on research techniques practised in UX Research and Filmmaking. What is UX Research? (For Laymen) UX (user experience) research is the systematic study of target users and their requirements, to add realistic contexts and insights to design processes. …