Data-Driven Decision Making with Decision Science — In this article, I have tried to share my knowledge related to Decision Science in a simplified way for Managers, Researchers, Analysts, Scientists and Students who want to implement these approaches in their work process. What is a Decision? A choice that you make about something after thinking about it. What is Decision Making? Decision-making is the process…

Future of Data-Driven Decision Making — 1. What is Decision Intelligence? Decision intelligence is both a very new and also a very old discipline. Many of its elements — such as the language of assessing assumptions, using logic to support an argument, the necessity of critical thinking to evaluate a decision, and understanding the impacts of bias — are ancient. Yet…

Improve your User Experience with Quantitative UX Research — What is Quantitative UX Research? (For Beginners) Quantitative UX research is the research strategy that focuses on quantifying the collection and analysis of numerical data. It can be used to find patterns and averages, make predictions, test causal relationships, and generalize results to wider populations. Why do we need Quantitative…

Experience Research in Hollywood & Bollywood! — In this article, I will be sharing my knowledge on research techniques practised in UX Research and Filmmaking. What is UX Research? (For Laymen) UX (user experience) research is the systematic study of target users and their requirements, to add realistic contexts and insights to design processes. …

Top skills that are required to excel in Data Science Field — #0 Data Engineering If you’re dealing with small datasets, data engineering is essentially entering some numbers into a spreadsheet. When you operate at a more impressive scale, data engineering becomes a sophisticated discipline in its own right. Someone on your team will need to take responsibility for dealing with the tricky engineering aspects…

Santhosh Gandhi — In this article, I will be discussing Systems Thinking and its application in Design Thinking. What is a System? A system is a group of elements that are interconnected and interact with each other in which changing one part of the system affects other parts and the whole system, with predictable patterns of behaviour.

Santhosh Gandhi — UX Researcher = Ancient Spy In ancient times, Kings have used spies for collecting public opinion to understand reality like the needs, wants, and problems of the people. Because many clever kings know most of the people in the palace will do eulogy and their opinion will be highly biased. So to make a good…

This post briefly discusses different major UX research methods employed in different phases of Product Development collected from various… — This post briefly discusses different major UX research methods employed in different phases of Product Development. Knowledge shared here is collected from various sources from Internet. And content shared here is subject to improvement. I hope It will be highly helpful to beginners in UX Research.

Santhosh Gandhi — In this article, I will be sharing my knowledge about Futures Thinking and Business Strategy in a simplified way for Students, Researchers and Strategists who want to implement Futures Thinking in their work process. What is Business Strategy? A business strategy is the combination of all the decisions taken and actions performed by the…